Jaypee Mural Brief

Brief

Collabortively produce a mural to transform the briefing room. Initial design stage will be pitching your initial ideas. Jaypee will then analyze the results and move forward from here.

Pitch 

After the briefing with Jaypee I was pretty excited to come up with a pitch for the wall space, as it would give me the chance to get off of the computer and try something hands on and on a large scale. Me and David decided to pair up for this one and try come up with something that we both could get involved with. We had various little ideas but decided to try and create a concept based mural involving mainly type. We wanted to create some kind of dialogue between the students and spark different discussions and debates whilst also being helpful, informative and humorous when possible. We came up with the concept of Real life vs Graphic Design as the basis for our mural. We wanted to explore both roots simultaneously to show the balance between the 2 aspects of designers lives, as sometimes it seems a bit too graphic design heavy so we wanted to show that there is another side to your life as a graphic designer. We thought that the best way to do this would be to use speech/type to raise questions and talking points for people on our course. The majority of ideas we came up with stem from questions and experiences that have cropped up in our lives over the past 3 years on BAGD.

Design Ideas

We started off brainstorming topics and routes to take further and started to arrange them into some kind of flow chart. Once we had gotten our ideas down we started drawing it up.

The wall would be split into 2 sections the real life questions would be towards the door and the graphic design side towards the board. This way when your in the briefing you will be faced with all the GD questions as your sitting forward, and then you will be greeted by real life on the way out. We chose to do it in a flow chart style. We would do it all by hand drawing the type. This way it will be fun to do for everyone and the people involved will be able to lend different styles/personalities to the work. A mural made by the course for the course.

We experimented drawing it out several times to find an arrangement which was balanced and also looked visually interesting. this was harder than we thought. We added many different questions and avenues trying to inject some humour and fun where possible. The mural starts with an opening statement..'Hello' to spark the dialogue.

After pitching our ideas to Jaypee he came back to us and told us that he was going to run with mine and David's concept of the balance between real life and graphic design. He explained that the flow chart text idea might be a bit too distracting whilst in briefings as people might spend more time reading that than listening. It also didn't allow much room for collaborating with other class members. So from this we were to go away and produce imagery around this concept and steer away from type. This news technically bumped me and David up to art directors! woop! So everyone went away and ran with our theme to produce more image based work.

This was a bit of a shame as it would of been sweet to draw up our flow chart mural, and would of given everyone the opportunity to kind of do their own thing with in the boxes. But all was not lost as the main reason I wanted to do the brief was to be able to produce some work on a large scale and also mural painting is something I have always wanted to do.