Creative Advertising - Book Design

I was in charge of designing the book sleeve, for the unfinished novel. We wanted to keep it simple and plain with little text. This way the user is more likely to read the cover. We wanted to use a tag line from the film which will draw people in. Unlock your potential is quite ambiguous and will hopefully create some interest. I decided to put Eddie as the author in order to give people who have seen the film a subtle hint and for those who don't know the chance to Google Eddie Morra which will unlock the secret of the campaign. I bought an A5 book from the library and measured up how big the sleeve needed to be.

Typeface - The type face we have chosen to use for most of the products is the closest we could find to the face used in the current branding. We wanted to reference the branding but approach it in a completely different manor. This type face is called HUN-din 1451. It is bold and eye catching and in tune with the films aesthetic. This type face is used for the credits of the film and the title.

Instead of having the usual information on the spine I have chosen to put the details of the film in case people don't actually open the book there is still reference to the details of the film. Me and Mikey wanted to keep the products consistent so we matched our colours for the book cover and business card. The other products we have created use allot more imagery but we didn't think that was appropriate for the book and business card because what is most important is the message/type which is present.

I decided that this was the best arrangement for the text as it filled the space nicely. We originally chose this colour as it was it was the same as the business card given in to Eddie in the film. But after printing out mock ups we realized it looked pretty dull and didn't really grab the attention of the user, so we decided to lighten it up.

I experimented with one version using imagery on the book cover but thought this looked a bit tacky and would be better as one solid block of colour. We decided we actually preferred a lighter blue as it was more vibrant and in tune with the brightness which is emphasized throughout the movie.

Mock Ups

Screen Printing

After discussing the printing methods we would use to produce the products we decided that digitally printing loads of business cards would be quite expensive, so the best option would be to screen print the book covers and business cards. This also gave me the chance to show Mikey how to screen print as it is something he wasn't that confident with. We set up our documents and printed out some positives in the digital print room. Once we had our printed documents I showed Mikey how to wash, clean and coat the screens ready to expose.

Once we had the screens exposed we got to work mixing a colour, we made a vibrant eye catching blue which references the predominant colours in the film. Here you can see Mikey doing a fine job of printing.

We printed 3 Book Covers to add to our blank books

 

Mikey designed the front and back of the business cards. The came out really well, we originally mixed the ink a bit too thick so we had a few errors, but a bit of binder sorted it right out. We printed the book cover and business cards on Snowden Stock to give it that professional quality. The ink took really well to the paper too giving a full vibrant look.

Letter Press Inside

As we were using bought books we had to come up with a way to print the 1st page. We thought about printing a page and sticking it in but this could potentially look pretty bodged. Instead we decided to Letterpress the 1st page. This was also another good chance to show Mikey how to set type. We headed to the print room to get on with it.
 

We chose to use 14 pt type so that it would grab the views attention and also so it could be easily read when opened. We decided to use Times as this is the standard typeface you see in most books. Using the type map we both started to find the nescecary letters and spacings.

After finding the right bits for the job we began to set the letters in the chase. We only wanted to write the first sentence to reference back to Eddies writers block in the film. The sentence gives information about the screening and lets them know where the story continues.

It took a few bits to pack out the chase and make sure the type was firmly set, but after this was ready we headed to the inking benches to get started.
 

As it is quite difficult to print in a book which is already bound we had to use the vice presses. This was quite fiddly and took a lot of fiddling and trial and error to get it right as the book cover kept moving about. It took several attempts to get a nice print.
 

Here is the first page of the book which takes a tag line from the film with our added extras. It reads, 'what if a pill could make you rich and powerful? The story continues at 5pm on Friday the 2nd of May in the Lecture Hall. Overall we are happy with how the printing turned out. It has been a good day of printing.