Saturday 26 April 2014

Fractal Zoom Video Advertisement



After creating the secret monitor we needed a video to play on loop for our audience to see. The original plan was to create our own fractal zoom but this proved allot tougher than we thought. I got my friend Piet to help me create a video to advertise the movie as his editing skills were much better than mine. We came up with this simple clip by overlaying text I created in illustrator over footage taken from the film, we used premier pro and after effects to edit the video. The typeface used is the closest one to the actual one used in the current advertising in order to give it that Limitless aesthetic for those who already know the film. The clip needed to be short enough that people can view it all quite quickly so it makes sense if you put the glasses on half way through, this way it will restart quickly.

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