Creative Advertising - Tab Flyer

Outside Yellow Sleeve

We decided to create A6 flyers as they are small and can be easily picked up and taken away. I tried a few different versions to see which worked best. The idea was to have a sleeve with sections cut out so that the text is unreadable until the inside flyer is slotted out. I stuck with the yellow and blue colour scheme to keep it all consistent. I found that the yellow and white version did not have enough impact and made the writing quite hard to read. I used the NYC imagery to reference the film 

Inside Yellow Sleeve

The inside flyer contained the details on the time and place where the movie screening will be played. We wanted to keep information to a minimum in order to give it that ambiguity.

Yellow Mock Up 1

 

The first design I produced did not work very well. The inside piece only needed to be pulled out 1cm to line up with the gaps which was not much of a transition and made the product a bit pointless.

In order to make the whole concept more obvious I had to re design the components so that there was more of a transition when pulling out the insert.

Yellow Mock Up 2

The second version worked much better as the insert needed to be pulled out much further than before, this was much more effective and here you can see the insert being pulled out to reveal the desire text.

Blue Outside Sleeve

We decided that the yellow version was not bold enough and didnt sit with the rest of the products so I decided to use the NYC imagery for the whole design, this had a much stronger visual impact and kept intune with the rest of the campaign. I incorporated both the yellow and blue aspects to keep the consistency. I added a few changes to make the flyer more useable like the finger section indicating where to pull the flyer out from.

Blue Inside Sleeve

The inside sleeve contains details of the movie screening and more visual references to the movies setting. Hopefully because this flyer is different to the standard ones you see lying around it will entice people to pick one up and hopefully come to the showing.

Blue Mock Ups