EDIBLE TYPE - FInal Poster

Edible Word Search

After finding out I was getting to use my design for the edible type branding I decided to re do my poster. In order to do so I had to go back to the market to get hold of some more T's as I was short in the previous poster. I drew out a grid and used the light box to project the grid through so I could make sure my type was set up neat and straight. Once I had done this I glued each of the candy letters down finishing it off with my initials in the bottom right. I used strawberry boot laces to ring the words in the word search.

In order to get a good photo of the poster I took it down to the photography studio, where Gretta helped me to get some nice shots of the poster. We experimented with the lighting in order to get a clear image with some nice shadows. The poster photographed great and I am really happy with the outcome.

Final Photo

I changed the vibrancy of the image in order to make the letters pop more giving it that rich sweet glow emphasizing the candy. The square composition works well and the information reads clearly. I am happy with the concept and the way it has turned out, the fact the type is 3D and edible adds to the spirit of the competition. The 3d element helps to catch the viewers attention and hopefully the fact it is different from your average poster will help as well. This was a fun brief to do and I am thoroughly happy with how it has turned out.

THE BEAUTIFUL MEME - Concept Boards

A VERY ALTERNATIVE CHRISTMAS - Concept Boards

DR.ME COLLABORATIVE FLAG - Concept Boards

Edible Type Poster

I went to the market and got 300grams of ABC candy in order to produce the poster, after returning I realized out of the huge bag I only had one 'T' which was a bit of a problem so I have had to Photoshop the T in the for the time being. 

Candy Alphabet

 

I laid out the alphabet at 1st to check I had everything

Word search layout

 

 After mocking up the 1st poster I realised i had spelt thirteenth wrong and decided the best option would be to stick to photography as adding digital 'ring' elements around the words spoilt the composition and made it look a bit rubbish, the mix of 2 media doesn't work here.

Final Idea

 

In order to stick with the edible theme i decided to use strawberry boot laces to ring the words highlighting the desired type within the poster. I think the poster works well and represents the competition and theme well. Unfortunately I was late for the pitch so I am hoping I will still be considered for the entry.

Edible Type Poster Research

Biscuit Poster

Rice Paper and Edible Inks

There have not been that many edible posters made so this is something which is quite unique and special. I look forward to making my own version

Possible Sweets to work with

ABC candyland

Barrats Alphabet Letters

ABC Candy Letters

I have seen these in the market, these are probably the best bet.

Elmwood Brand the Boring- Initial Ideas

 

One of the first things I started doing was trying to see if there was any word play I could work with using cobbler terminology and found there was quite a few religious references. This ended up being the basis for my branding. I listed words and phrases and whittled down the ones I could work with. 

Once I had decided on my concept I began to come up with various names, I researched into cobbling and also religion to see if there was any references. I found a patron saint of cobblers called st Crispin but decided I was probably taking it too far and also people might not get the reference. Instead I came up with more obvious names linking the 2 themes together.

The next stage was coming up with the logo, I researched into various cobbling tools and items linked with the profession and experimented with different elements to try and produce a logo which links the 2 themes together. I decided I would have to go with the cross but it was linking it to cobbling which was the problem.

I came up with a couple of ideas for how I could push the brand and apply it to various products. I wanted to try and exceed the standard branding application and try and push it too its limits I came up with indents of the logo on the bottom of the soles, like christening them and also a branded shoe horn. these were just the initial stages of the design process.