Monday 12 May 2014

STREETS OF LEEDS - LOGO Primary RESEARCH

I researched visual references to base the logo for streets of leeds, I wanted to find compostions which worked with the idea Tom had proposed. As I wasnt creating a lgo which was specifically for a homeless charity I didn't feel it was necessary to look into existing logos and essentially I was creating an illustrated title sequence for an idea Tom had already envisaged. All I had to do was make his vision come to life and also inject my own personal touches to finish it off and make it more suited to the video.

Simple Structures nice use of colour. Prefer the top 2 left ones.


I love this arrangement with the rolling hills I think this works really well around a circular composition. Something like this would sit niceley over the opening sequence.
I like the top left composition and also the bottom middle one. They have a simple colour scheme which could be expanded on within my own design but in terms of the layout I like this format.


I like all of these except the bottom left. They are a bit more ambitions and include more creative shapes I think something with a bit more detail would work better as I have to illustrate quite a few different elements in the title sequence.

I like the white gaps in between the different elements this is worth experimenting with. The composition of this logo works well and flows around the circular format we would like to work with.

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