Streets of Leeds Digitizing Sketches

The first version I did I was not feeling so started to try one of the other ideas which worked much better. This illustration looked pretty rubbish and I didn't like the perspective.

1st Frame

Once I had the sketches down I started digitizing my ideas. The initial Idea was to have the one hill with the trees on top etc.. but this looked a bit too simple and didn’t give the illustration much depth, so in order to emphasize the Yorkshire county side I added rolling hills which broke up the image creating a much more interesting composition.

I experimented with the fields until we were happy with how they looked. I played around with the colours and illustration style until Tom was happy with how they were looking. I chose a natural colour scheme to fit in with the scene.

 2nd Frame

The next frame needed the Leeds city scape adding the design. I produced simple vector artwork to keep the design style consistent and used a grey which complemented the other colours.

3rd Frame

Tom drew out what he envisaged, displaying blocky bold letter forms. I went about searching for a typeface which suited the rest of the design and complemented the rigid structure of the buildings as this is what the type would be laid over. I came across the typeface Liberator which worked well with the design and was bold enough to stand out against the quite busy imagery. I tweaked the letters so that they curved with the hills this brought the ‘logo’ together to create a much more balanced composition

Arched type

Final Type Arrangement

I also added in a second line of buildings which will be animated in the final frame of the video this balances out the logo more as we the type needed to sit in between the trees and the buildings.