Monday 9 December 2013

EDIBLE TYPE - FInal Poster

Edible Word Search


After finding out I was getting to use my design for the edible type branding I decided to re do my poster. In order to do so I had to go back to the market to get hold of some more T's as I was short in the previous poster. I drew out a grid and used the light box to project the grid through so I could make sure my type was set up neat and straight. Once I had done this I glued each of the candy letters down finishing it off with my initials in the bottom right. I used strawberry boot laces to ring the words in the word search.


In order to get a good photo of the poster I took it down to the photography studio, where Gretta helped me to get some nice shots of the poster. We experimented with the lighting in order to get a clear image with some nice shadows. The poster photographed great and I am really happy with the outcome.

Final Photo


I changed the vibrancy of the image in order to make the letters pop more giving it that rich sweet glow emphasizing the candy. The square composition works well and the information reads clearly. I am happy with the concept and the way it has turned out, the fact the type is 3D and edible adds to the spirit of the competition. The 3d element helps to catch the viewers attention and hopefully the fact it is different from your average poster will help as well. This was a fun brief to do and I am thoroughly happy with how it has turned out.

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