Friday 9 May 2014

Streets of Leeds Brief

Streets of Leeds documentary treatment
 
‘Streets of Leeds’ is an observational documentary following several members of the homeless community in and around Leeds/Hyde Park area. The aim of the documentary is to grant the audience a glimpse into the day-to-day life of the homeless community. Exploring their history and roots, examining their downward spirals towards living on the streets. Giving a platform for expression to a voiceless community. ‘Streets of Leeds’ follows organizations and movements around the homeless situation that offers new alternatives in feeding and utilizing the community.

Logo Synopsis / Brief
For the title sequence of the film I need assets for an animated logo that will personify the topic and connotations addressed in the film. I will need 3 frames of the logo that will animate into a cityscape of Leeds. The first frame must incorporate pagan farmers who are farming rolling hills of Yorkshire. Farmers are farming the land so I will need assets of farmers ploughing the land. The people movement only needs to be simple 2 frames.
 
The next frame must depict a 20th century city setting where the fields have now disappeared and have been replaced by a silhouette of iconic Leeds buildings. People on the streets drinking have replaced the farmers with the same 2 frame animation style.
 
The final frame of the logo must incorporate the two previous frames. The cityscape must expand, with flowerbeds and blooming flowers/vegetables in the foreground, where the crops once existed. The drinkers have now moved on and replaced with people tending the blooming allotments.
   

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