Tuesday 18 March 2014

Google Ident - Primary Research

UKTV Watch


Ambiguous, and interesting idents exploring CGI. Really nice idents.

4seven Idents



Channel 4 have the idents down to a T here are some beautiful examples of using perspective to create the logo

Syfy Europe


Here is another great  use of CGI, its clever and interesting whilst also ambiguous.

Fashion TV Espana


Here is a lovely example of a mixed media ident combining both hand drawn elements and digital artwork and photography.
 
We are looking to create idents which have a similar wow factor however they will all be done by hand using hands on crafted methods as apposed to CGI. The event is about thinking, learning and doing and we intend to convey this message in our videos displaying human tactile idents which are in tune with Google's clean cut creative brand.

No comments:

Post a Comment