Once we had all of our reference material we then went away and each drew up the cakes. This took ages as the illustrations were quite detailed. From testing different methods we decided the best method was to print out the various cakes & utensils and trace over the top just picking up the tonal changes to the create the above images. We found this design style was in tune with the existing brand guidelines creating that almost painted like aesthetic. Our designs were a bit more refined than the original Kidston prints which also fits in with the fresh new take they are looking for. Here are some of the illustrations I did:
Illustrations
Flour Pots
Carrot Cake
Vanilla Slice
Upside Down Cake
Utensils
Rolling Pin
Original Scone
Rework Scone - Needed more detail to fit with other designs
Jam
Victorian Sponge Cake
Chelsea Buns
Vintage Scales
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