Once we had both assessed our illustrations together we whittled out the weaker ones leaving these above elements. At this point we were happy with how the illustrations sat together as a set. The illustrations are consistent and fit in with the Cath Kidston brand. The imagery is appealing to the target audience and references vintage baking which is also a direct relations to the Kidston brand which bases allot of their products around this theme.
To create the pattern we drew out a diagonal cross sectional grid to work with. This helped to link all the illustrations together without it looking too structured like a column and row grid. We arranged the various elements in the boxes until we had an arrangement which flowed as one and looked visually engaging. The Illustrations still needed linking more so as the negative space made the elements stand off the paper. From looking at pattern design books, we came across a few which had interesting back grounds as seen in the research. We decided to illustrate a flour like pattern which linked the images together and filled up the negative space creating a uniformed design. This also helps to reference the busy baking table look we had envisaged. We have created a sea of baked goods & vintage utensils inspired by British Baking.
Stepped Out Version
One of the requirements on the brief was to show the stepped out pattern which is basically the section which is repeated to create the rest of the pattern.
Colour Ways
Another one of the requirements of the brief was to present the design in 3 different colour ways we tested several different alternatives but finally settled on these three. These colour ways lent themselves to the elements in the design. The 3 different colour schemes suit the cakes well, referencing different fruits, for instance the jam could be strawberry, raspberry or blue berry. The colour ways are quite different but all work really well with the products.
Blue
Purple
Red
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