Student Lead Crit - Thursday 5th

Yesterday we had a crit in which we presented 2 briefs to other member of the class. I presented my Data shed brief and my cobbler branding brief for Elmwood. I found the crit was more helpful for the Elmwood brief than it was for the Datashed, this is because the Datashed brief is for a client and at the end of the day its them who decided what they like and we had already spoken prior about what they wanted.We all came up with 5 questions we wanted answering in response to the crit:

Datashed
Do the icons work as a series?
Do they represent their function?

Cobbler
How can I push the brtief further...extra deliverables?
Can you think of any more word puns?
Does the logo represent a cobblers?

Feedback for Datashed

• The colour scheme works well, and the icons work well as a series, they a clear and precise.
• The hosting icon was questioned but all agreed on afer a closer look and makes perfect sense in context - this was the clients favourite icon anyway!
• Illustration style is visually engaging and interesting like the concepts and meanings behind the illustrations
• Animated Gif is a great addition to show how it would work

Cobbler Elmwood

• Quite religious but works well as its all linked together.
• Could expand brief by considering store layout - church style, confession box/repair booth
• 'Closed on the sabbath'
• Rosary beads with cross logo.
• More holey references - holey water, polish
• Logo represent s cobblers and is iconic.
• Prayers for shoes
• 'Cobbling is my Religion'
• Shoe care manual - bible
• Holey Ghost