I found this was a hard brief to get my head round. At first I thought it would be fairly easy but the more I thought about it became quite difficult to try and make something that will be universally accepted and also represent the UK. I wanted to try and do something a bit different but keep references to the union jack. I think it is important to try and use colours which represent the countries involved within the united kingdom.
As much as I would like to completely revolutionize the flag, I don't think realistically that would go down well with the UK. I think lots of people have strong morals to the UK so Red, white and blue should probably be involved. I also think we should include the green of wales. Although they weren't Incorporated into the union jack I think its time for change and they should get a place on the flag.
I want to re brand the UK as at the moment I associate the flag with world dominance. We essentially took over the world and colonized several countries. I want to get rid of those negative connotations, as Iconic as the flag is I think it stands for all the wrong things, the flag was originally developed for warfare so I want to get away from that connotation and emphasize the message of a multi-cultural society living as one. Unity is the key message I want promote for the new flag I want to show the connection between the countries in the UK.
Concept 1
As unity is the key message I want to promote I decided to use circular imagery to represent the UK as a whole. I have used red to represent England, green for wales, white for northern island and the blue to represent we are part of Europe.
I decided that having 'European blue slices of the pie' wasn't the best option and it made more sense to enclose the red,green and white within a blue circle. The blue circle shows we are collectively a part of Europe and also highlights the fact we are a island surround by 'water'
Alteration on previous. Full blue background works allot better. definitly works better with green in the middle of sections. More reference to red and white then which is the dominant colours in my opinion and the dominant countries.
After looking back on this design it looks just like a dart board.
This design plays on the multicultural aspect of the UK. All are welcome we need to live in harmony. It doesnt matter what colour we are, were all one.
Too Simple, also looks like a alien with big red eyes. NO GO
Once again looks too dart board like for a flag. SImilar concept to previous with surrounding European circle.
I decided to stick with the same circular concept. By adding a circular white ring to the edge of the emblem I have created an abstract version of the current Union jack. I think that this is a good route to go down, as it still has connotations to the UK but takes away the religious connotations. The emblem is equal and represents Unity and Equality. I decided to use a blue background to emphasize the fact we are part of Europe. As white is incorporated in all the previous countries flags I thought it was important to have extra white space.
Variation on previous. Too much green however, if anything there should be more red.
Not enough red.
I like the look of this version too. Same concept and reference to the union jack still
but kind of looks a bit like a pizza.
This design looks less like a pizza and incorporate more red which I believe is the predominant colour associated with the united kingdom. As much as I like green I don't think wales should be the forefront of the uk.
This flag is a bit more abstract. Dont think this works that well.
Too Green
Too green
Too Green. Nice contrast on white though
I am undecided wehether I prefer white or blue for the background. Here are some more version using white as a back ground. Some are duplicates of blue versions. It kind of reminds me of a crazy
Japanese flag remake though.
I like this however I am worried it looks too christmassy or like a shamrock/clover.
Connotations quite irish or celtic
Reference to union jack however too much white ad looks very Christmas like.
Works allot better with white incorporated into the emblem.
Maybe too simple back to pizza.
Red more predominant.
This is simple and works really well I think. Reference to existing cross but is still completely different, The balance of the design works well. Good amount of white space and references all countries.
Concept 2
My second concept revolves more around the fact there will be 3 counrties within the united kingdom. I am using the red to represent England, white for northern island and green for Wales, but the white and red can represent either northern island or England as people can relate to both. I am still sticking with these colours as people can already relate to them. I am also keeping the idea of unity and togetherness. The 3 countries are the 3 pieces of the pie which together make up the UK. The blue here once again represents the fact that collectively we are part of the united kingdom.
I experimented playing about with different sections to create this emblem. This design still has reference to the 3 countries and unity. All the pieces meet up at the central point to create an emblem which represents knowledge. Our country was built on the fact that knowledge is power. The emblem looks like someone with their head in a book. Quite simple but I feel this has a strong concept.
Similar concept 3 pieces of the pie, white section has no defining edge creating an arrow pointing forward to represent the UK's new forward thinking, moving with the times also reference to the circle and unity.
By rotating the emblem I have referenced the peace icon which is essentially the concept I am trying to promote. Although it is very cliche I think it is important to get this message across. You would of thought the world would of packed in all the wars by now but unfortunately this is out of the peoples hands and down to the government.
From this angle still has the connotation of peace and forward thinking.
Simplified version of knowledge is power icon. 3 arrows/pie
pieces represent N Island Wales and England.
I don't think this represents unity enough. Not equal enough.
More simplifed version. Too simple.
I think this still looks un balanced with 2 red elements.
Incorporating European element to the design.
Simple version....too simple?
Reference to Peace and unit again. Also looks like a sun shining over the land. 2 red
sections represent England and N island, green is wales.
I think this flag works well. All the connotations needed and is well balanced.
Doesnt work.
Reminds me a bit of pepsi.
Reference to unit also looks like the globe with the 3 countries as part of it.
European element too.
Simplified version too abstract
I like the look of this, connotations of peace and unit but the blue negative space reminds me of a hazardous waste/nuclear bomb symbol.
Adding multicultural element?
Slight Variation looks fuller.
Simple and neat. Don't know if European element should me a big bit of the pie. The pie essentially represents the 3 countries so maybe including the blue in it inst the best option.
I think there is to much colour in one spot here although I do like the imagery.
