Brand Some Booze
I have decided to choose rum as my alcoholic drink as this gives the project more focus and will make it easier to do research which is less broad. I also think rum has quite a bit of history / culture to go along side.
Context
Brief or Tasks
Preparation/Research suggestions
- What’s
already out there
- Unique
concept or theme
- Creative
Packaging
- Drinking
Traditions
- Target
Audience
- Legal
Requirements
- Shelf
Presence
- Promotion
- Types of Rum
Evidence – for this project students should submit
Branding
& Packaging of Drinks
Promotional
Material
Extras
/ Accessories
Why am I doing it?
- Experiment with packaging
- Improve branding skills
- Concept Generating
- Designing in series
- Alcohol is fun to package.
Brief Length : 2 weeks
Sacred Geometry Publication
I have decided to specifically focus on mandalas instead of all the other aspects of geometry. I was going to look at how the geometry is used in design as well but I think I am making the project too big. I think that by concentrating on mandalas then the project will be much more focused. Mandalas interest me most as well in terms of this topic. It is a form of open eyed meditation which is supposed to be a visual representation of whats going on with our inner selves which I think is a really harmonious beautiful concept. I think it is the simple things in life which makes us happy and after drawing mandalas I have seen the therapeutic aspects of it for myself which I found a really pleasant experience. I think it is important to love one another and be kind to others and The mandala represents balance and unity of the universe and these are morals which everyone should follow.
Context
Sacred
Geometry is something that can be found in all aspects of nature. Over the many
years these geometric patterns have been studied and used to create many
religious buildings, and aided in the creation of religious art called mandalas. In sacred geometry,
symbolic and sacred meanings are ascribed to certain geometric shapes and
certain geometric proportions.
In the ancient world certain
numbers had symbolic meaning, aside from their ordinary use for counting or
calculating; plane figures, the polygons, triangles, squares, hexagons, and so
forth, were related to the numbers (three and the triangle, for example), were
thought of in a similar way, and in fact, carried even more emotional value
than the numbers themselves, because they were visual.
The term is of Hindu origin. It appears in the Rig Veda as the name of the sections of the work, but is also used in other Indian religions, particularly Buddhism.
In various spiritual traditions, mandalas may be employed for focusing attention of aspirants and adepts, as a spiritual teaching tool, for establishing a sacred space, and as an aid to meditation and trance induction.
In common use, mandala has become a generic term for any plan, chart or geometric pattern that represents the cosmos metaphysically or symbolically; a microcosm of the universe.
Brief or Tasks
Create a publication based on mandalas which teaches the viewer about the history of mandalas and the benefits of this form of open eyed meditation. The publication needs to be informative but also teach the user how to create their own mandalas. The publication needs to emphasize the beauty of the geometric formations whilst also highlighting the spiritual connotations behind the art form. The publication is aimed at people with a cultural and spiritual interest or those who apreciate geometry and patterns. Although maandals have spiritual connotations, the art of producing them is fun for all and is a very theraputic art form.
Preparation/Research suggestions
- Where did mandals Orginate
- Universe
- Religion
- Mandala designs / meanings
- Nature
- How can
it be used
- Golden
Ratio
- Patterns
- Architecture
- Proportions
Evidence – for this project students should submit
Research
Publication - mandalas and how to create your own.
Why am I doing it?
- Improve on photoshop skills
- Hand drawn element
- I like the concept and message behind this art form.
- Interesting research and theraputic
- Unity is the message - worth fighting for
- Cultural
- Highly Visual
Brief Length: 2 weeks
Fot the time being these are the briefs that I have narrowed down slightly as they needed a more focssed approach. I think the other briefs are a bit more focussed, although me and Lisa need to come up a concept for our bar as a starting point as this will make the research much easier.
What Will I concetrate on 1st...
Allong side my COP practice I need to crack on with one of these briefs. I have already made a start researching mandalas so I might get this one on the go. This is schedueled in at a 2 week brief, so I think this will be a good initial brief. If the branding work I have been offered for an IT company I will make a start with that but I don't want to put any time into that until I have it in writing and have confirmed pricing etc. If this falls through I think It might be a good idea to start on one of my collaboration as I feel working in a pari will help to spur one another on and help get back into the swing of things. I am already feeling the pressure of third year.